WordPress CRM is a simple customer management tool. It allows businesses who have a wordpress powered website to use the admin area to manage their clients, suppliers and opportunities. In this first release it has a two-fold role:
1. Act as a contact manager
2. Act as a reminder tool
After entering your client’s details you can then add a note and categorise that note (telephone, email, letter, visit) or add a reminder note. The reminder note will send an email to the blog administrator. Over time the notes will grow to provide a relational reference.
It is at it’s heart very simple and easy to use.
A CRM is:
Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
Read the full article: Customer relationship management at Wikipedia